Every year since 2001, the British public and a self-appointed CoolBrands Council have voted for the UK's coolest brands. Apple tops the list with the Glastonbury Festival in second. But is this list anything to go by, or is it just a gimmick? Adrian Day, a brand and communications consultant, who’s also Non-Executive Director of Adrian Day Advisors, joined Share Radio to discuss the concept of a cool brand.
