Now here's a thing.... Giant adverts the size of skyscrapers? Which you see for just a few seconds .. before they disappear.. a bit like the Cheshire Cat.
Sounds like something out of a sci fi movie, but in fact it's already a reality and on this week's Company Casebook Linda Lewis goes behind the scenes at Lightvert, a digital 'out of home' media technology firm which has developed a way of projecting giant advertisements onto the side of buildings for just a few moments, before they disappear from your vision. You don't need special glasses. You SEE them with the naked eye. Lightvert developed the technology with the aid of a grant from Innovate UK and now they're crowdfunding.
