Think Snapchat meets Ebay - and you've got a new video E-commerce platform called Yeay which promises to provide 'the ultimate shopping experience' - all done on mobile phones. Sellers make and upload themselves from their mobile phones using the Yeay app. For buyers, to keep it simple there's an integrated payment system as well. Backed by one of German's top venture capital firms, it's the brain child of former TV producer Melanie Mohr.
