Do you consider yourself to be an ethical consumer? Do you always check where something has come from and who made it? But who are the most ethical shoppers? The young? Well, no. Is there gap between genders? No. It's those in middle age according to a new study who are more likely to buy Fairtrade and organic goods at supermarkets too. Georgie Frost speaks to Professor Kevin Morrell, of the Warwick Business School.
