Now, how do you show you care? Cook someone their favourite meal? Make them a cup of tea? or perhaps a demonstration of affection like a spontaneous hug? However, new research published today reveals it is women who are more likely to be genuine - 37% - but its half of men who are scoring brownie points with heir partner, friends or relatives. Life coach Carole Ann Rice and Dietician Dr Sarah Schenker join Sue Dougan on the line.