Can we make goodness fashionable once more? Colin Bloom is founder of The Wilberforce Alliance, invoking the spirit of the man behind Britain's abolition of slavery, to inspire and equip people destined for public life. It is his hope that the coarseness and intemperance of politics and public life in general can, over time, be reversed. In conversation with Simon Rose, he discusses his hope that the Wilberforce Alliance can, within 15 years, produce 100,000 people embodying Wilberforce's values.