After Maria Sharapova’s failed drug test this week, sponsors such as Tag Heuer and Nike dropped the tennis champion within days of the scandal coming to light. Nick Peters looks at the sponsors who work with sport icons and how such events affect their reputation. Nick speaks to Rupert Pratt from Generate Sponsorship.
Nick then explores how advertising companies are facing the changes of TV in the UK. He speaks to David Tiltman at WARC who looks back at their best ads and Lindsey Clay from ThinkBox who talks about A Year in TV 2015 and the future of advertising in television, after many programmes have moved online.
