The high street, once a popular choice for shoppers, has faced many changes in recent years. The increase of online shopping is a clear indicator, as 1 in 3 of us will exclusively use the internet to shop this Christmas. Annette Picardo, Managing Director in the UK for Etsy, explains how people are moving towards a more mindful and conscious way of shopping. New independent research finds that people feel happier when supporting their local community and local businesses.