As Wimbledon 2018 enters its second week, Wimbledon fever is at its peak – but how are the people behind the spectacle working to make sure the UK’s most famous tennis championships live up to the hype? Adam Cox is joined by Alex Willis, Head of Communications, Content and Digital at the All England Club; and Sam Seddon, the IBM Wimbledon Client and Programme Executive, to talk about how artificial intelligence is changing the way fans experience Wimbledon – both on and off the courts.
