Adam Cox is joined by international speaker and TV presenter Luke Scott, to talk about why he rejected corporate life as sales director of a major software firm to build his own lifestyle brand. Luke talks about how few business owners and managers lead effectively, and why “conscious leadership” can make a dramatic difference to results. He also provides some tips about how to build a personal brand, and shares why it’s an exciting time to celebrate what makes you stand out – and how that can be monetised. Find out more at www.lukescottofficial.com.