Adam talks to Hannah Hawkshaw, a blogger, international speaker and founder of Social Media company Branding Marketing Results. Hannah discusses her journey from being confined to home as a result of a health condition and then using that time to become competent in blogging and social media to the point that she was being asked to do work for clients while still a teenager. They discuss the psychological principles that stop people from fully utilising digital marketing platforms and also the principles that make them so effective. Hannah shares a few tips to amplify social media for businesses large and small and talks about how this will be even more important in the future.