Adam talks to personal finance expert, author and TV presenter Jasmine Birtles about the 70th anniversary of the NHS and what companies, such as retailer Iceland, are doing to reward or incentivise people who work for the NHS and other emergency services. They discuss how companies can build goodwill and increase loyalty by rewarding those who go the extra mile. They talk about the psychology of discounting and deals and how we’ve moved on from feeling embarrassed about showing a discount voucher to a waiter in a restaurant.
