Adam Cox speaks to mentor and business coach, Denise Mortimer, about why many women are looking online and to social channels to create businesses later on in life. While the barriers to entry are low, Denise explains that it’s never been so important to carve a niche based on genuine value in order to create visibility in the online space. More and more people are becoming life coaches, but do we really need coaches when so much self-help content is free and widely available?