50 million people have watched the Olympic Games on Snapchat since the Opening Ceremony a week and a half ago. At the same time, there have also been rumours that Apple will bring Twitter onto the Apple TV platform allowing users to watch NFL games that the social network will stream.
So are social platforms turning into broadcast vehicles, and why are they taking this route?
That's the question Share Radio's Joe Aldridge put to Oliver Smith, Senior Reporter at The Memo.
