How will this two-week festival of sport impact the UK economy? City AM predicted prior to the summer that 3 billion pounds would be pumped back into the UK over the course of Euro 2016 and the Rio Olympics.
Yet, when the world's eyes turn to Usain Bolt and the 100 metre final, it will be 2:30 on a Monday morning here in the UK - will the vastly different time zones make a difference?
To find out more about the impact, Joe Aldridge asked Joe Hall, a sports business journalist at City AM, what sort of boost we are expecting.
