Buying any stock starts with an idea, but where do you find them? Consider this a starting spot for investors. John Rotonti talks with fellow Motley Fool analysts Auri Hughes and Yasser El-Shimy in a discussion about finding stock ideas and what to look for once you've found them. They discuss using 3rd-party research tools to discover new companies, what to look for in investor letters and 10-Ks, and the utility of “cloning” versus using stock screeners. Additional resource: how to Find Investment Ideas - https://www.fool.com/investing/how-to-invest/stocks/where-find-investment-ideas/