Snapchat is going for a share float, and it could be the largest technology listing in years. Social media platform's owner Snap, is said to be testing the water for a valuation of between 20 to 25 billion dollars. Since it started in 2012, the company has experienced phenomenal growth. It now has more than 100 million daily active users, of whom some 60% are in the key 13-24 age bracket that advertisers are so desperate to hook. But will fickle young users stay loyal if something new comes along, and are they the most lucrative market to tap for advertising? Share Radio's Matt Cox spoke to Leslie Pfrang, Partner at Class V Group, which works to prepare companies when going public and handling the IPO process, to discuss what Snapchat's move means for the IPO market.
