Professor Tim Evans of Middlesex University focuses on the "political atmospherics" or the "vibes" of the main parties. He considers this to be the only General Election in his lifetime that is more like a by-election, where most people are voting negatively. The Tories have essentially become the "untrusted socialists", as irrelevant as old Labour in the 70s and 80s. Labour is shapeshifting in a Tory Party way and could become the natural party of government. The LibDems are the closest to moderate old Labour while Reform UK are now the Thatcherites. As for the electorate: they are smart and don't change much.
