The Financial Outlook for Personal Investors: Persimmon & the housebuilding sector

Russ Mould of A J Bell looks at the results of Persimmon, the latest company offering a paper yield higher than 10% that turned out to be illusory. That the share price didn't fall further on terrible results shows that the market was ahead of the game. Russ looks at the sector as a whole. Some builders are trading at a discount to book value and sentiment will turn at some stage. But housebuilders are likely to be volatile and potential investors will have to be very brave.