The Financial Outlook for Personal Investors: The consumer sector and Card Factory

Russell Pointon of Edison Group summarises the company's quarterly consumer report, which finds signs of better momentum in profit reports and, despite a tough macro background, sees consumer confidence increasing. Among companies that are lowly valued relative to their peers, Russell highlights Card Factory. Under relatively new management, it is extending its range beyond greetings cards into gifts and party goods and also moving into suitable overseas markets. Despite good growth prospects, its multiple is still in the high single digits and it has returned to paying dividends.