The entanglement of phobias and beliefs is a curious characteristic of the human condition. This episode tackles one such, in relation to birds — but the approach which Adam Cox takes to interrupt that association could help in other areas too. Most phobias are maintained by association, but what is it that builds these fears? Maybe something you've read or watched, but it may also be an association subconsciously introduced by others. Break that association! Lose that phobia ..