'I'm starving', I'm famished', 'I'm hungry': how often do we throw out these comments without thinking? Are they an expression of want (need to have) or desire (nice to have)? Much of Adam Cox's hypnotic work is in the field of helping to lose weight, so in this episode he speaks of what hunger really means for those impacted by war or famine, seeking to help redefine motives in our affluent societies where the real challenges are rather different.
