Imagine if you could reach into your wardrobe and select whatever emotional resource state you wished, in the same way as choosing what to wear? This episode draws on theories of behavioural psychology which enable a degree of self-control so that you can, for example, choose when to be fearless or when to have a high level of confidence. Needless to say, this is not just personal: marketeers use it deliberately to create an anchor designed to maximise their promotions.
