In this new edition of Track Record, Sue Dougan talks to Richard Buchanan. He founded “The Clearing” ten years ago – an award-winning brand consultancy working with diverse household names such as Hugo Boss, HSBC, and Tesco. In his younger days, he studied art, then went on to join Newell & Sorrell – infamous for the ill-fated ethnic BA tailfins. That business became Interbrand, where he rose to director level. Here, he rebranded Barclays Bank, Opel /GM, British Red Cross and Orange. Richard joins Sue to talk about his journey, to fill in the gaps, and to share some life lessons along the way.
