When it first crossed the Atlantic, Black Friday was a one day affair when we sat back in amusement watching punch-ups over cheap TVs. Now, hundreds of household name retailers are already dangling Black Friday carrots in front of our noses. Last year, amazon.co.uk sold more than 7.4 million items on the day at a rate of 86 items per second and are expecting to beat that this year. Fergal Gara is a Director of Amazon UK, and he joined Share Radio Breakfast to discuss the event.