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Genre: Economics
Strand: Consuming Issues
Programme: Marketing Watch
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Nick Peters

Marketing Watch: RAJAR

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: RAJAR
With the recent publication of RAJAR's listening figures for radio in the UK, Nick decides to look at how the industry is doing as a whole. To help Nick go through the data, he is joined by radio industry consultant Adam Bowie, who gives Nick the latest on the current state of radio in the UK.
Guest:

Adam Bowie

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Nick Peters

Marketing Watch: The PR Behind Brexit

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: The PR Behind Brexit
Ever since the referendum result was announced, there has a been a firestorm of recrimination about the lies and half-truths that both sides told. Nick Peters and Danny Rogers, Editor in Chief at PR Week and Group Editor in Chief at The Brand Republic Group, discuss what the EU Referendum campaign means from a PR expert’s perspective. Danny also compares one of the PR strategies used in the 2015 general election, the fear of change, and how this same approach achieved very different results in the referendum. Nick also looks at artisan craft-based advertising with copy writing expert Nick Parker and John Donovan of GumGum.
Guest:

Danny Rogers

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Nick Peters

Marketing Watch: Alitalia's Re-Brand

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Alitalia's Re-Brand
Nick Peters speaks to Dilesh Bhimjiani, Co-Founder of Viva, about Alitalia's re-branding strategy- 'Made of Italy'- and why, after years of decline, this is the company's first step towards financial recovery. Nick also looks at the marketing phenomenon of the Smiley with Matt Winton, Marketing Director of the Smiley Company.
Guests:

Dilesh Bhimjiani, Matt Winton

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Nick Peters

Marketing Watch: The Art of Summer, Editorial & Commercial Divide and the Worst Advertising Cliches

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: The Art of Summer, Editorial & Commercial Divide and the Worst Advertising Cliches
Nick Peters opens the programme discussing M&S' new summer advert with Brand Consultant Adrian Day, together they look at the company's new approach to recover and grow the M&S clothing brand. Colin Williamson explores how the world of journalist is changing after CityAm's new strategy to tear down the editorial and commercial divide; while Sam Scott, Head of Video at The Drum, explains their latest series, Cliche Killers- a satirical take on the Top 12 cliches in advertising.
Guests:

Adrian Day, Colin Williamson, Sam Scott

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Nick Peters

Marketing Watch: Campaign Magazine and Engaging with Consumers

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Campaign Magazine and Engaging with Consumers
How well are marketing and advertising companies responding to calls for them to become more engaged with consumers? Nick Peters discusses the 'age of the consumer' with Chris Daly, Chief Executive of the Chartered Institute of Marketing. He also looks at the merging of Marketing Magazine and Campaign under the one brand, 'Campaign', with Maisie McCabe and Gemma Charles, Joint Deputy Editors at Campaign.
Guests:

Chris Daly, Maisie McCabe, Gemma Charles

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Nick Peters

Marketing Watch: Artisan Craft Based Advertising, Iconic Ads and the New Blood Shift

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Artisan Craft Based Advertising, Iconic Ads and the New Blood Shift
Copywriting Expert, Nick Parker, joins Nick Peters explaining the new phenomenon of artisan craft based advertising, questioning why it has become so popular in today's corporate and technology-led society. John Donovan, GumGum's UK Vice President, looks back at some iconic ads of the 70s and 80s and debates how they would perform in today's media environment, while Paul Drake, Director of D&AD, discusses his new scheme, New Blood Shift, which aims to recruit more young people from more diverse backgrounds into the creative industries.
Guests:

Nick Parker, John Donovan, Paul Drake

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Nick Peters

Marketing Watch: Marketing and Brand Transparency

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Marketing and Brand Transparency
Nick Peters speaks to Debbie Morrison of ISBA, which represents British advertisers, about how advertising agencies must be much more transparent in their dealings with brands. Nick also discusses with Ian Barber, of Advertising Association, that the industry needs to persuade society of the value advertising delivers, to counter growing public and political mistrust. While, Marketing Week Magazine journalist, Mindi Chahal looks at the reasons why UK companies lag behind their US counterparts when it comes to customer service.
Guests:

Debbie Morrison, Ian Barber, Mindi Chahal

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Nick Peters

Marketing Watch: Advertising Week Europe

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Advertising Week Europe
Nick Peters bring you Marketing Watch from Advertising Week Europe in London. Nick looks at the highlights of the biggest marketing and advertising event with Maisie McCabe, deputy editor of Campaign Magazine; the changes in the industry with Kathleen Saxton, Founder & CEO at The Lighthouse Company and Co-Producer of Advertising Week Europe; and whether this should be a cause of concern with Pippa Glucklich, the CEO Starcom Mediavest. He is also joined by Michael Litman CEO Burst Insights.
Guests:

Kathleen Saxton, Michael Litman, Pippa Glucklich, Maisie McCabe

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Nick Peters

Marketing Watch: Brand Marketing and Advertising

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Brand Marketing and Advertising
This week Nick Peters focuses on advertising and marketing. He speaks to Matt Winton, Head of Marketing at Smiley & Co, on the smiley and how it has developed into a world-famous brand and a cultural icon in the world of technology, fashion and music. Ahead of the fourth annual Advertising Week Europe event this week, Rebecca Eaves, Director at Advertising Week Europe, talks about the current state of advertising and how it’s contributes to the UK and EU economy.
Guests:

Matt Winton, Rebecca Eaves

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Nick Peters

Marketing Watch: Productivity and Pay

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Productivity and Pay
This week Nick Peters looks at bold stunts from Carlsberg, such as the pop-up chocolate bar in London. Dharmesh Rana, Carlsberg Senior Brand Manager, tells Nick Peters why they pitched the idea to attract new customers. As well as talking about April Fools Adverts, Nick looks at the changing face of digital media with Nigel Clarkson, Managing Director of Yahoo UK.
Guests:

Dharmesh Rana, Nigel Clarkson

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