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Nick Peters

Marketing Watch with Nick Peters May 29 2016

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch with Nick Peters May 29 2016
The scandal hit Co-op has come back from the brink of disaster and is now rebranding itself for a brighter future – by reviving the old blue Co-op logo and focusing increasingly on serving its membership with dividends and lower prices. Nick talks to Campaign’s Simon Gwynn. The Radiocentre, which beats the drum on behalf of the commercial radio industry, has launched a bold and imaginative ad campaign that directs specially-composed songs at senior marketers in companies like Unilever and John Lewis. Nick talks to client director at the Radiocentre, Lucy Barrett and to Andy Nairn of the Lucky Generals agency that created the campaign. Andy also talks about the agency’s strategy for success, which includes a contribution from Hollywood legend Jeff Bridges.
Guest:

Simon Gwynn

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Nick Peters

Marketing Watch: The Art of Summer, Editorial & Commercial Divide and the Worst Advertising Cliches

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: The Art of Summer, Editorial & Commercial Divide and the Worst Advertising Cliches
Nick Peters opens the programme discussing M&S' new summer advert with Brand Consultant Adrian Day, together they look at the company's new approach to recover and grow the M&S clothing brand. Colin Williamson explores how the world of journalist is changing after CityAm's new strategy to tear down the editorial and commercial divide; while Sam Scott, Head of Video at The Drum, explains their latest series, Cliche Killers- a satirical take on the Top 12 cliches in advertising.
Guests:

Adrian Day, Colin Williamson, Sam Scott

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Nick Peters

Marketing Watch: Deceiving Consumers, Affiliate Marketing and Ad Fraud

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Deceiving Consumers, Affiliate Marketing and Ad Fraud
How are advertisers deliberately deceiving consumers? Chris Daly, Chartered Institute Marketing Chief Executive, explains how this phenomenon occurs and why it can't be easily spotted. Nick Peters looks at the role of affiliate marketing and how it has become a huge business with Kevin Edwards, Global Client Strategy Director at Affiliate Window, while Mark Finney, of ISBA, explains the threat of ad fraud, the scale of this organised crime and how it's costing advertisers billions of pounds every year.
Guests:

Chris Daly, Kevin Edwards, Mark Finney

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Nick Peters

Marketing Watch: The Marketing of Food and Bloggers

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: The Marketing of Food and Bloggers
Nick Peters focuses on the marketing of food with Arwa Mahdawi, writer and brand strategist, about the figure of Edward Bernays and his pioneering role in marketing which changed a nation’s diet. Nick and Paul Miller, of Vuelio, look at bloggers and how thousands are able to turn their talent into an income.
Guests:

Arwa Mahdawi, Paul Miller

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Nick Peters

Morning Money: Do female entrepreneurs in the UK lag behind the US?

Nick Peters
Original Broadcast:

Morning Money at 6:00

Morning Money: Do female entrepreneurs in the UK lag behind the US?
Yasmina Siadatan, businesswoman and former Apprentice winner, spoke to Nick Peters ahead of the IoD Women as Leaders Conference. At the conference, Yasmina will be speaking about how UK female entrepreneurs lag behind the US, and how businesses will be measured by what positive impact they have on their environment and society.
Guests:

Chris Bailey, Yasmina Siadatan

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Nick Peters

Shop Floor: The Leadership Gap, Freelancers & Late Payments, and the Moaning Culture

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: The Leadership Gap, Freelancers & Late Payments, and the Moaning Culture
On this week's Shop Floor, in association with the Inspirational Development Group, Nick Peters looks at how Plant Manager John Reid saved Michelin plant in Dundee from failing. Grant Jamieson, MD of Winkworth Machinery, explains why there is a large leadership gap in the manufacturing industry, while Martin Campbell of Credit HQ discusses their recent survey on how much difficulty late payment can cause to small businesses. Finally, Mike Beesley, RSG’s Managing Director, explains how dangerous it can be to let a moaning culture develop in the workplace.
Guests:

John Reid, Grant Jamieson, Martin Campbell, Mike Beesley

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Inspirational Development Group
Nick Peters

Shop Floor: The Precariat, Sports Direct, Unions and Employee Passions

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: The Precariat, Sports Direct, Unions and Employee Passions
This week on Shop Floor, in association with the Inspirational Development Group, Nick Peters looks at the role of unions in business with Tony Devlin, National Officer for Unite the Union, and Luke Primarolo, Regional Officer for Unite the Union. Guy Standing, Professor of Development Studies at SOAS, discusses zero-hour contracts and the rise of a new social class, the precariat, whose working lives are filled with uncertainty and doubt. Craig Preston, Managing Director at IDG, explains why businesses should nurture their staff's passions in order to learn new skills about leadership and teamwork.
Guests:

Tony Devlin, Luke Primarolo, Guy Standing, Craig Preston, Jake Meyer, Giles English

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Inspirational Development Group
Nick Peters

Shop Floor: Presenteeism, Grit and Employee Value Proposition

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: Presenteeism, Grit and Employee Value Proposition
On this week's Shop Floor, in association with the Inspirational Development Group, Nick Peters looks at presenteeism- people who turn up to work but are not fully engaged in their tasks- with Professor Derek Mowbray of the Management Advisory Service. Michelle McQuaid, psychologist and writer, explores the concept of grit and how it can be applied to the workplace; meanwhile Tony Nevin, Director of Employee Benefits at Mazars, discusses how the Employee Value Proposition can be used as a tool to recruit new talent in businesses. Craig Preston, Managing Director at IDG, expresses his opinions on Brexit and looks over the some of the topics that were covered on the programme this month.
Guests:

Professor Derek Mowbray, Michelle McQuaid, Tony Nevin, Craig Preston

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In partnership with

Inspirational Development Group
Nick Peters

Shop Floor: Queen Elizabeth Prize for Engineering, Unnecessary Admin and Working Environments

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: Queen Elizabeth Prize for Engineering, Unnecessary Admin and Working Environments
Shop Floor, in association with the Inspirational Development Group, opens with an insight into the Queen Elizabeth Prize for Engineering. Lord John Browne, QE Prize Trustees and former Chief Executive of BP, explains what the award represents for the profession and why there needs to be a social change to encourage children to become engineers. Neil Pickering, Industry and Customer Insight Manager at Kronos, analyses how British businesses can avoid wasting over £60 billion a year on unnecessary admin, while Leeson Medhurst, Head of Workplace Consultancy at 360 Workplace, explains why office space can affect a company's productivity.
Guests:

Lord John Browne, Neil Pickering, Paul Jackson, Leeson Medhurst

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Inspirational Development Group
Nick Peters

Shop Floor: Short-termism, employee ownership and Public trust in businesses post-Brexit

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: Short-termism, employee ownership and Public trust in businesses post-Brexit
This week, we’ve heard all about short-termism among companies; but what about employees? Nick Peters finds out with Kate Cooper from the Institute of Leadership and Management. Nick learns about why employee ownership is a great way for owners of a successful business to realise some of their investment but stay involved, and produce a massive boost to workforce morale. with Simon Mounsey from Agilisys. Nick and Alan Leaman, CEO at Management Consultancies Association, discuss public trust in business and politics post-Brexit. And have you ever wondered about the job of comments moderator on a web site? Nick finds out how it’s done from Arax Poshtvar is a member of the comments moderation team at the Guardian.
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In partnership with

Inspirational Development Group

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