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Nick Peters

Shop Floor: Short-termism, employee ownership and Public trust in businesses post-Brexit

Nick Peters
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Shop Floor

Shop Floor: Short-termism, employee ownership and Public trust in businesses post-Brexit
This week, we’ve heard all about short-termism among companies; but what about employees? Nick Peters finds out with Kate Cooper from the Institute of Leadership and Management. Nick learns about why employee ownership is a great way for owners of a successful business to realise some of their investment but stay involved, and produce a massive boost to workforce morale. with Simon Mounsey from Agilisys. Nick and Alan Leaman, CEO at Management Consultancies Association, discuss public trust in business and politics post-Brexit. And have you ever wondered about the job of comments moderator on a web site? Nick finds out how it’s done from Arax Poshtvar is a member of the comments moderation team at the Guardian.
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Inspirational Development Group
Nick Peters

Marketing Watch: YouTube takes on TV ads

Nick Peters
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Marketing Watch

Marketing Watch: YouTube takes on TV ads
This week Nick Peters finds out how the TV industry reacted last year when YouTube pitched itself to brands as a legitimate alternative for their ad spend to conventional TV. Now the row has escalated: the online video service is suggesting brands should switch 24% of their TV spend to YouTube. Nick is also tackling one of the biggest questions facing online news media: how to generate revenue from news.
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Nick Peters

Shop Floor: Bullying at Work, Emails and Productivity and Why did Microsoft buy LinkedIn?

Nick Peters
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Shop Floor

Shop Floor: Bullying at Work, Emails and Productivity and Why did Microsoft buy LinkedIn?
On this week's Shop Floor, with the Inspirational Development Group, Nick Peters looks at bullying at work with Joeli Brearley, founder of Pregnant Then Screwed, who provide support and advice for women who have been badly treated at work either on returning from maternity leave, or when announcing their pregnancy. Beverley Sunderland, from Crossland Employment Solicitors, debates whether managers are armed with the right tools to deal with cases of bullying. Professor Sir Cary Cooper, of the Manchester Business School and the CIPD, explains how emails can affect our productivity and well-being, while Barry Dudley, of Green Square, discusses the Microsoft's recent purchase of LinkedIn.
Guests:

Joeli Brearley, Beverley Sunderland, Professor Sir Cary Cooper, Barry Dudley

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Nick Peters

Marketing Watch: The Marketing of Food and Bloggers

Nick Peters
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Marketing Watch

Marketing Watch: The Marketing of Food and Bloggers
Nick Peters focuses on the marketing of food with Arwa Mahdawi, writer and brand strategist, about the figure of Edward Bernays and his pioneering role in marketing which changed a nation’s diet. Nick and Paul Miller, of Vuelio, look at bloggers and how thousands are able to turn their talent into an income.
Guests:

Arwa Mahdawi, Paul Miller

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Nick Peters

Shop Floor: The Precariat, Sports Direct, Unions and Employee Passions

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: The Precariat, Sports Direct, Unions and Employee Passions
This week on Shop Floor, in association with the Inspirational Development Group, Nick Peters looks at the role of unions in business with Tony Devlin, National Officer for Unite the Union, and Luke Primarolo, Regional Officer for Unite the Union. Guy Standing, Professor of Development Studies at SOAS, discusses zero-hour contracts and the rise of a new social class, the precariat, whose working lives are filled with uncertainty and doubt. Craig Preston, Managing Director at IDG, explains why businesses should nurture their staff's passions in order to learn new skills about leadership and teamwork.
Guests:

Tony Devlin, Luke Primarolo, Guy Standing, Craig Preston, Jake Meyer, Giles English

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Nick Peters

Marketing Watch: Deceiving Consumers, Affiliate Marketing and Ad Fraud

Nick Peters
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Marketing Watch

Marketing Watch: Deceiving Consumers, Affiliate Marketing and Ad Fraud
How are advertisers deliberately deceiving consumers? Chris Daly, Chartered Institute Marketing Chief Executive, explains how this phenomenon occurs and why it can't be easily spotted. Nick Peters looks at the role of affiliate marketing and how it has become a huge business with Kevin Edwards, Global Client Strategy Director at Affiliate Window, while Mark Finney, of ISBA, explains the threat of ad fraud, the scale of this organised crime and how it's costing advertisers billions of pounds every year.
Guests:

Chris Daly, Kevin Edwards, Mark Finney

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Nick Peters

Shop Floor: The Leadership Gap, Freelancers & Late Payments, and the Moaning Culture

Nick Peters
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Shop Floor

Shop Floor: The Leadership Gap, Freelancers & Late Payments, and the Moaning Culture
On this week's Shop Floor, in association with the Inspirational Development Group, Nick Peters looks at how Plant Manager John Reid saved Michelin plant in Dundee from failing. Grant Jamieson, MD of Winkworth Machinery, explains why there is a large leadership gap in the manufacturing industry, while Martin Campbell of Credit HQ discusses their recent survey on how much difficulty late payment can cause to small businesses. Finally, Mike Beesley, RSG’s Managing Director, explains how dangerous it can be to let a moaning culture develop in the workplace.
Guests:

John Reid, Grant Jamieson, Martin Campbell, Mike Beesley

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Nick Peters

Shop Floor: School of Hard Knocks, Inclusive Leadership and HR

Nick Peters
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Shop Floor

Shop Floor: School of Hard Knocks, Inclusive Leadership and HR
On this week's Shop Floor, in partnership with the Inspirational Development Group, Ken Cowen, founder of the charity The School of Hard Knocks, explains how young men and women who have been neglected by society are given a chance to regain esteem and drive, to help them get a job. Nick Peters discusses the importance of Inclusive Leadership, a new Inspirational Development Group workshop, with Senior IDG Consultant, Johanne Malin. Paul Harris, Co-Founder of Bright HR, explains why many HR policies are not beneficial to employees; and Katie Jacobs, Editor of HR Magazine, looks back at the evolution of HR and the publication in the last 25 years.
Guests:

Ken Cowen, Johanne Malin, Paul Harris, Katie Jacobs

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Nick Peters

Marketing Watch: Artisan Craft Based Advertising, Iconic Ads and the New Blood Shift

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Artisan Craft Based Advertising, Iconic Ads and the New Blood Shift
Copywriting Expert, Nick Parker, joins Nick Peters explaining the new phenomenon of artisan craft based advertising, questioning why it has become so popular in today's corporate and technology-led society. John Donovan, GumGum's UK Vice President, looks back at some iconic ads of the 70s and 80s and debates how they would perform in today's media environment, while Paul Drake, Director of D&AD, discusses his new scheme, New Blood Shift, which aims to recruit more young people from more diverse backgrounds into the creative industries.
Guests:

Nick Parker, John Donovan, Paul Drake

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Nick Peters

Shop Floor: Marxist Capitalism, Discontented workers, The 30 Minute Meeting and Culture Hacking

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: Marxist Capitalism, Discontented workers, The 30 Minute Meeting and Culture Hacking
On Shop Floor, with the Inspirational Development Group, Nick Peters speaks to Simon Biltcliffe who runs his company, Webmart, on the principles of Marxism and Capitalism combined. Nick also discusses with Nadim Choudhury, Head of Career Development at the Institute of Financial Services University College, the latest CIPD report on job satisfaction. Peter Bregman, CEO of Bregman Partners in New York, explains how to get more out of your day, while Daniele Fiandaca, Co-Founder of Creative Social, discusses his recent article on creative and time-saving ways to make your business and workers more efficient.
Guests:

Simon Biltcliffe, Nadim Choudhury, Peter Bregman, Daniele Fiandaca

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Inspirational Development Group

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