Share Sounds. from Marketing Watch related to Investing in Funds - Corporate Social Responsibility

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Genre: Investing in Funds / Topic: Corporate Social Responsibility
Programme: Marketing Watch
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Nick Peters

Marketing Watch: The Marketing of Food and Bloggers

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: The Marketing of Food and Bloggers
Nick Peters focuses on the marketing of food with Arwa Mahdawi, writer and brand strategist, about the figure of Edward Bernays and his pioneering role in marketing which changed a nation’s diet. Nick and Paul Miller, of Vuelio, look at bloggers and how thousands are able to turn their talent into an income.
Guests:

Arwa Mahdawi, Paul Miller

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Nick Peters

Marketing Watch: Artisan Craft Based Advertising, Iconic Ads and the New Blood Shift

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Artisan Craft Based Advertising, Iconic Ads and the New Blood Shift
Copywriting Expert, Nick Parker, joins Nick Peters explaining the new phenomenon of artisan craft based advertising, questioning why it has become so popular in today's corporate and technology-led society. John Donovan, GumGum's UK Vice President, looks back at some iconic ads of the 70s and 80s and debates how they would perform in today's media environment, while Paul Drake, Director of D&AD, discusses his new scheme, New Blood Shift, which aims to recruit more young people from more diverse backgrounds into the creative industries.
Guests:

Nick Parker, John Donovan, Paul Drake

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Nick Peters

Marketing Watch - Brands gone Wrong

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch - Brands gone Wrong
Nick looks at brands, the stories behind them, what happens when they go wrong and how a good story can influence the lives of millions for the better. To talk about brands and PR nick talks to Russell Parsons, of marketing week, Andrew Caesar-Gordon, of Electric Airways and Chris Brown from Liverpool vision.
Guests:

Russell Parsons, Andrew Caesar-Gordon, Chris Brown

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