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Genre: Technology / Topic: Apps
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Sarah Lowther

Morning Money: What does LinkedIn bring to the table for Microsoft?

Sarah Lowther
Original Broadcast:

Morning Money at 7:00

Morning Money: What does LinkedIn bring to the table for Microsoft?
Microsoft looks set to buy professional networking site, LinkedIn. But does the deal make sense from a tech perspective? Martin Garner from CCS Insight, which provides market analysis for companies in the mobile and wireless sector, gave his view on the deal, as well as discussing Apple and its latest Siri announcement.
Guests:

Chris Bailey, Martin Garner

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Nigel Cassidy

Morning Money: Danny Bartlett of Wayra looks ahead to the Diversity Tech Summit

Nigel Cassidy
Original Broadcast:

Morning Money at 7:00

Morning Money: Danny Bartlett of Wayra looks ahead to the Diversity Tech Summit
In 2015, during London Technology Week, Wayra UK launched startupDNA, the first research study to reveal the social makeup of Britain’s start-up ecosystem. The Diversity Tech Summit is designed to bring together key individuals to pursue a diversity agenda and meet the challenges outlined in the startupDNA executive summary. Danny Bartlett, from Wayra UK, joined Share Radio to talk on the summit.
Guests:

Steve Clarke, Rachel Winter, Danny Bartlett

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Sarah Lowther

Morning Money: The rise of robots – a look into the future for human-robot relationships

Sarah Lowther
Original Broadcast:

Morning Money at 8:00

Morning Money: The rise of robots – a look into the future for human-robot relationships
Researchers at Leibinz University in Hannover are creating an artificial nervous system, making it easier for robots to work side-by-side with humans. Experts predict that relationships between robots and humans may soon become common-place, so Robert Van Egghen spoke to Julie Carpenter, a roboticist from the University of Washington, about the future for human-robot relationships.
Guests:

Robert Van Egghen, Julie Carpenter

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Nick Peters

Marketing Watch: Artisan Craft Based Advertising, Iconic Ads and the New Blood Shift

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Artisan Craft Based Advertising, Iconic Ads and the New Blood Shift
Copywriting Expert, Nick Parker, joins Nick Peters explaining the new phenomenon of artisan craft based advertising, questioning why it has become so popular in today's corporate and technology-led society. John Donovan, GumGum's UK Vice President, looks back at some iconic ads of the 70s and 80s and debates how they would perform in today's media environment, while Paul Drake, Director of D&AD, discusses his new scheme, New Blood Shift, which aims to recruit more young people from more diverse backgrounds into the creative industries.
Guests:

Nick Parker, John Donovan, Paul Drake

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Nick Peters

Marketing Watch: Marketing and Brand Transparency

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Marketing and Brand Transparency
Nick Peters speaks to Debbie Morrison of ISBA, which represents British advertisers, about how advertising agencies must be much more transparent in their dealings with brands. Nick also discusses with Ian Barber, of Advertising Association, that the industry needs to persuade society of the value advertising delivers, to counter growing public and political mistrust. While, Marketing Week Magazine journalist, Mindi Chahal looks at the reasons why UK companies lag behind their US counterparts when it comes to customer service.
Guests:

Debbie Morrison, Ian Barber, Mindi Chahal

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Nick Peters

Marketing Watch: Rebranding and Online Content

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Rebranding and Online Content
This week Nick Peters focuses on rebranding, using Coca Cola as his prime example. He speaks to branding expert Adrian Day on how the adverts for the iconic fizzy drink have completely changed, especially as health campaigns emerged to fight obesity. Nick also analyses how online content has changed for brands and advertisers since the birth of the Internet with Max Tatton-Brown, from Augur. Nick also compares YouTube video campaigns as more powerful advertising tools than TV adverts with Joe Wade, Founder of Don’t Panic and BAFTA-winning filmmaker.
Guests:

Adrian Day, Max Tatton-Brown, Joe Wade

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Georgie Frost

Consuming Issues: How close are we to a cashless society? With Sophie Deen from Bright Little Labs

Georgie Frost
Original Broadcast:

Consuming Issues

Consuming Issues: How close are we to a cashless society? With Sophie Deen from Bright Little Labs
Future Tech - Sophie Deen from Bright Little Labs on Consuming Issues to talk on #Cashless #Roboshop #Smartphone #Fullscreen #EE
Guest:

Sophie Deen

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Nigel Cassidy

Morning Money: Google vs the EU Commission

Nigel Cassidy
Original Broadcast:

Morning Money at 6:00

Morning Money: Google vs the EU Commission
Margrethe Vestager, the European commissioner for competition, is expected to charge Google over its Android mobile operating system. Matt Cox spoke to Taj Dhunay, CEO and Founder of The App Developers, an android and IOS app creation and consultancy firm, who explained how Google dominates the market.
Guests:

Matt Cox, Taj Dhunay

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Nick Peters

Marketing Watch: Brand Marketing and Advertising

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Brand Marketing and Advertising
This week Nick Peters focuses on advertising and marketing. He speaks to Matt Winton, Head of Marketing at Smiley & Co, on the smiley and how it has developed into a world-famous brand and a cultural icon in the world of technology, fashion and music. Ahead of the fourth annual Advertising Week Europe event this week, Rebecca Eaves, Director at Advertising Week Europe, talks about the current state of advertising and how it’s contributes to the UK and EU economy.
Guests:

Matt Winton, Rebecca Eaves

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Sarah Lowther

Morning Money: A new approach for Facebook after chatbot launch?

Sarah Lowther
Original Broadcast:

Morning Money at 8:00

Morning Money: A new approach for Facebook after chatbot launch?
Oliver Smith, Senior Reporter at business tech trade magazine The Memo, discusses Facebook’s general strategies, after it was announced that they will now allow businesses to deliver automated customer support, e-commerce guidance, content and interactive experiences through chatbots. So how does this work?
Guests:

Chris Bailey, Oliver Smith

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