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Genre: Technology / Topic: Gadgets & Gizmos
Presenter: Matthew Cook
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Matthew Cook

Mobile News: Attitudinal Segmentation

Matthew Cook
Original Broadcast:

Mobile News

Mobile News: Attitudinal Segmentation
This week Matthew Cook discusses "attitudinal segmentation" with Graystone Strategy Director James Gray, as well as his new nationwide research, which studies consumer preference concerning network operators. Matthew also catches up with Helen Freestone of Vodafone.
Guests:

James Gray, Helen Freestone


Published:
Matthew Cook

Mobile News: Fraud and Cyber-security

Matthew Cook
Original Broadcast:

Mobile News

Mobile News: Fraud and Cyber-security
In this week's show Matthew Cook discusses fraud and cyber security. He spikes with Panda security marketing manager Neil Martin about the panda labs report revealing its predictions for cyber-security trends in 2018. He also interviews BICS head of fraud operations and services, Katia González, and BICs vice president of mobile data business, Mikaël Schachne. BICS is a leading international communications enabler and we discuss their recent BICS report concerning fraud.
Guests:

Neil Martin, Katia Gonzalez, Mikaël Schachne


Published: