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Genre: Technology / Topic: Tablets & Mobile
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Nick Peters

Marketing Watch: Deceiving Consumers, Affiliate Marketing and Ad Fraud

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Deceiving Consumers, Affiliate Marketing and Ad Fraud
How are advertisers deliberately deceiving consumers? Chris Daly, Chartered Institute Marketing Chief Executive, explains how this phenomenon occurs and why it can't be easily spotted. Nick Peters looks at the role of affiliate marketing and how it has become a huge business with Kevin Edwards, Global Client Strategy Director at Affiliate Window, while Mark Finney, of ISBA, explains the threat of ad fraud, the scale of this organised crime and how it's costing advertisers billions of pounds every year.
Guests:

Chris Daly, Kevin Edwards, Mark Finney

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Sarah Pennells (1)

Ask Sarah: Best Broadband Deals

Sarah Pennells (1)
Original Broadcast:

Ask Sarah

Ask Sarah: Best Broadband Deals
Many people don't switch broadband, mobile or TV provider - not because switching is confusing, but because finding the best deal can be a challenge. Sarah Pennells is joined by Peter Earl, Head of utilities at ComparetheMarket.com, Matt Powell, Editor at Broadband Genie, and Naufal Zamir, CEO of RightCallApp, to discuss how to save money on broadband bills.
Guests:

Peter Earl, Matt Powell, Naufal Zamir

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Nigel Cassidy

Morning Money: Big tech companies sign up to new EU code of conduct fighting hate speech

Nigel Cassidy
Original Broadcast:

Morning Money at 7:00

Morning Money: Big tech companies sign up to new EU code of conduct fighting hate speech
An online “code of conduct” aimed at fighting hate speech has been launched by the European Union in conjunction with four of the world’s biggest internet companies. Facebook, Twitter, YouTube and Microsoft have all been involved in the creation of the code, which is particularly aimed at fighting racism and xenophobia across Europe. Chris Green is a tech journalist and consultant, and he looked at the rules.
Guests:

Chris Bailey, Chris Green

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Sarah Lowther

Morning Money: BT Sport announce YouTube signing after Champions League drop in form

Sarah Lowther
Original Broadcast:

Morning Money at 7:00

Morning Money: BT Sport announce YouTube signing after Champions League drop in form
BT Sport has announced a tie-up with YouTube to broadcast this season's Uefa Champions League and Europa League finals. Despite being free-of-charge, broadcasts on the BT Sport freeview channel have drawn disappointing viewing figures, so Robert Van Egghen looked into how digital technology is changing European football's premier competition.
Guest:

Robert Van Egghen

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Nick Peters

Shop Floor: Queen Elizabeth Prize for Engineering, Unnecessary Admin and Working Environments

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: Queen Elizabeth Prize for Engineering, Unnecessary Admin and Working Environments
Shop Floor, in association with the Inspirational Development Group, opens with an insight into the Queen Elizabeth Prize for Engineering. Lord John Browne, QE Prize Trustees and former Chief Executive of BP, explains what the award represents for the profession and why there needs to be a social change to encourage children to become engineers. Neil Pickering, Industry and Customer Insight Manager at Kronos, analyses how British businesses can avoid wasting over £60 billion a year on unnecessary admin, while Leeson Medhurst, Head of Workplace Consultancy at 360 Workplace, explains why office space can affect a company's productivity.
Guests:

Lord John Browne, Neil Pickering, Paul Jackson, Leeson Medhurst

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In partnership with

Inspirational Development Group
Linda Lewis (1)

Company Casebook: Pavegen

Linda Lewis (1)
Original Broadcast:

Company Casebook

Company Casebook: Pavegen
Pavegen are a company who have come up with revolutionary technology that transforms the power of people's footsteps into energy. Linda Lewis meets the CEO Laurence Kemball Cook, who reveals how the company has teamed up with Tribal Planet in Silicon Valley to turn the data from footsteps into a 'digital currency' which people can spend using their mobile phone.
Guest:

Laurence Kemball Cook

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Nick Peters

Marketing Watch: Artisan Craft Based Advertising, Iconic Ads and the New Blood Shift

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Artisan Craft Based Advertising, Iconic Ads and the New Blood Shift
Copywriting Expert, Nick Parker, joins Nick Peters explaining the new phenomenon of artisan craft based advertising, questioning why it has become so popular in today's corporate and technology-led society. John Donovan, GumGum's UK Vice President, looks back at some iconic ads of the 70s and 80s and debates how they would perform in today's media environment, while Paul Drake, Director of D&AD, discusses his new scheme, New Blood Shift, which aims to recruit more young people from more diverse backgrounds into the creative industries.
Guests:

Nick Parker, John Donovan, Paul Drake

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Nick Peters

Marketing Watch: Rebranding and Online Content

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Rebranding and Online Content
This week Nick Peters focuses on rebranding, using Coca Cola as his prime example. He speaks to branding expert Adrian Day on how the adverts for the iconic fizzy drink have completely changed, especially as health campaigns emerged to fight obesity. Nick also analyses how online content has changed for brands and advertisers since the birth of the Internet with Max Tatton-Brown, from Augur. Nick also compares YouTube video campaigns as more powerful advertising tools than TV adverts with Joe Wade, Founder of Don’t Panic and BAFTA-winning filmmaker.
Guests:

Adrian Day, Max Tatton-Brown, Joe Wade

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Georgie Frost

Consuming Issues: How close are we to a cashless society? With Sophie Deen from Bright Little Labs

Georgie Frost
Original Broadcast:

Consuming Issues

Consuming Issues: How close are we to a cashless society? With Sophie Deen from Bright Little Labs
Future Tech - Sophie Deen from Bright Little Labs on Consuming Issues to talk on #Cashless #Roboshop #Smartphone #Fullscreen #EE
Guest:

Sophie Deen

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Nick Peters

Marketing Watch: Brand Marketing and Advertising

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Brand Marketing and Advertising
This week Nick Peters focuses on advertising and marketing. He speaks to Matt Winton, Head of Marketing at Smiley & Co, on the smiley and how it has developed into a world-famous brand and a cultural icon in the world of technology, fashion and music. Ahead of the fourth annual Advertising Week Europe event this week, Rebecca Eaves, Director at Advertising Week Europe, talks about the current state of advertising and how it’s contributes to the UK and EU economy.
Guests:

Matt Winton, Rebecca Eaves

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