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Nick Peters

Marketing Watch: Brands and Marketing

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Brands and Marketing
As Apple turns 40 this week, Adrian Day, Independent brand consultant and Associate Consultant for Brand Consultancy, explains to Nick Peters how the brand constantly reinvents itself, while also sticking to core original principals. Adam Reynolds, from Intermarketing Agency, also discusses Donald Trump’s marketing tactics to advertise and promote himself and his campaign during the US election. Finally, Nick speaks to Richard Armstrong, Chief Strategy Officer and Founding Partner of Kameleon, looks at brands and the crossover between branding and advertising in online content and how this could potentially mislead the customers.
Guests:

Adrian Day, Adam Reynolds, Richard Armstrong

Published:
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Nigel Cassidy

Morning Money: Michael Rolph of Yoyo looks ahead to Money 20/20

Nigel Cassidy
Original Broadcast:

Morning Money at 8:00

Morning Money: Michael Rolph of Yoyo looks ahead to Money 20/20
Money20/20, a big technology in finance event, is taking place in Copenhagen, looking at how payments and financial services can combine in mobile technology. Michael Rolph, Co-Founder & CRO of Yoyo, a mobile platform that merges payments, loyalty promotions and discovering new events, joins Share Radio to talk about his company and the Money 20/20 event.
Guests:

Chris Bailey, Michael Rolph

Published:
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Simon Rose

Gadgets and Gizmos - Episode 61

Simon Rose
Original Broadcast:

Gadgets and Gizmos

Gadgets and Gizmos - Episode 61
Gadgets and Gizmos with Share Radio's technology editor Steve Caplin.
Guest:

Steve Caplin

Published:
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Sarah Pennells (1)

Ask Sarah: Keeping Data Safe

Sarah Pennells (1)
Original Broadcast:

Ask Sarah

Ask Sarah: Keeping Data Safe
How safe is your personal data online? This week Sarah Pennells looks at data privacy and how you can protect your personal details online and how just small tweaks to your personal settings can protect you from fraud or identity theft. She is joined in the studio by John Mitchison, Head of Preference at the Direct Marketing Association, and Tony Neate, Chief Executive at Get Safe Online website.
Guests:

John Mitchison, Tony Neate

Published:
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Nigel Cassidy

Morning Money: Is Google looking to drop it's innovative "moon-shot" ideas?

Nigel Cassidy
Original Broadcast:

Morning Money at 6:00

Morning Money: Is Google looking to drop it's innovative "moon-shot" ideas?
Google's parent company Alphabet is trying to sell robotics firm Boston Dynamics, which it acquired two years ago. So is this a sign of the end of innovation and ingenuity from Google in the pursuit of profit, or something more complex? Matt Cox spoke to fintech consultant David Brear, Chief Thinker at the Think Different Group, who gave his take on the matter.
Guests:

Matt Cox, David Brear

Published:
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Sarah Lowther

Morning Money: Oliver Smith looks at Apple's new smaller iPhone

Sarah Lowther
Original Broadcast:

Morning Money at 7:00

Morning Money: Oliver Smith looks at Apple's new smaller iPhone
Apple has released a new iPhone model, which is the smallest of its current range. Oliver Smith, Senior Tech reporter at The Memo, discusses the reasons behind the release of a smaller, cheaper model. So is it worth purchasing or should you wait for the release of the iPhone 7 later in 2016?
Guests:

Chris Bailey, Oliver Smith

Published:
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Simon Rose

Gadgets and Gizmos - Episode 60

Simon Rose
Original Broadcast:

Gadgets and Gizmos

Gadgets and Gizmos - Episode 60
Gadgets and Gizmos with Share Radio's technology editor Steve Caplin.
Guest:

Steve Caplin

Published:
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Sarah Lowther

Morning Money: Chris Green discusses the on-going battle between Uber and TfL

Sarah Lowther
Original Broadcast:

Morning Money at 6:00

Morning Money: Chris Green discusses the on-going battle between Uber and TfL
Transport for London has approved a new plan to "modernise and improve" London's private hire industry, but it's seen to some as a crackdown on Uber's growth. So are regulators taking aim at disruptive companies to protect the "old guard", or is this another step in integrating innovation into the UK? Matt Cox spoke to tech consultant and analyst, Chris Green, to find out how he sees the situation.
Guests:

Matt Cox, Chris Green

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Simon Rose

Gadgets and Gizmos - Episode 59

Simon Rose
Original Broadcast:

Gadgets and Gizmos

Gadgets and Gizmos - Episode 59
Gadgets and Gizmos with Share Radio's technology editor Steve Caplin.
Guest:

Steve Caplin

Published:
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Nick Peters

Marketing Watch

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch
After Maria Sharapova’s failed drug test this week, sponsors such as Tag Heuer and Nike dropped the tennis champion within days of the scandal coming to light. Nick Peters looks at the sponsors who work with sport icons and how such events affect their reputation. Nick speaks to Rupert Pratt from Generate Sponsorship. Nick then explores how advertising companies are facing the changes of TV in the UK. He speaks to David Tiltman at WARC who looks back at their best ads and Lindsey Clay from ThinkBox who talks about A Year in TV 2015 and the future of advertising in television, after many programmes have moved online.
Guests:

Rupert Pratt, Lindsey Clay, David Tiltman

Published:
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