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Genre: Work / Topic: Management
Programme: Marketing Watch
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Nick Peters

Marketing Watch: Kevin Roberts furore and Rajar

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Kevin Roberts furore and Rajar
This week Nick Peters looks at the controversy caused by former executive chairman of Saatchi and Saatchi, Kevin Roberts, following his comments on gender imbalance and talks to Ali Hanan, founder of Creative Equals. He also analyses this week's Rajar figures with Adam Bowie.
Guests:

Adam Bowie, Ali Hanan

Published:
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Nick Peters

Marketing Watch: Campaign Magazine and Engaging with Consumers

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Campaign Magazine and Engaging with Consumers
How well are marketing and advertising companies responding to calls for them to become more engaged with consumers? Nick Peters discusses the 'age of the consumer' with Chris Daly, Chief Executive of the Chartered Institute of Marketing. He also looks at the merging of Marketing Magazine and Campaign under the one brand, 'Campaign', with Maisie McCabe and Gemma Charles, Joint Deputy Editors at Campaign.
Guests:

Chris Daly, Maisie McCabe, Gemma Charles

Published:
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