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Genre: Work / Topic: Profiles
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Nick Peters

Marketing Watch: Artisan Craft Based Advertising, Iconic Ads and the New Blood Shift

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Artisan Craft Based Advertising, Iconic Ads and the New Blood Shift
Copywriting Expert, Nick Parker, joins Nick Peters explaining the new phenomenon of artisan craft based advertising, questioning why it has become so popular in today's corporate and technology-led society. John Donovan, GumGum's UK Vice President, looks back at some iconic ads of the 70s and 80s and debates how they would perform in today's media environment, while Paul Drake, Director of D&AD, discusses his new scheme, New Blood Shift, which aims to recruit more young people from more diverse backgrounds into the creative industries.
Guests:

Nick Parker, John Donovan, Paul Drake

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Sue Dougan

Track Record: Robyn Sinclair

Sue Dougan
Original Broadcast:

Track Record

Track Record: Robyn Sinclair
Robyn Sinclair, UK Marketing Director at YTKO Group, joins Sue Dougan on this week's edition of Track Record. From Oasis to Neil Diamond, Robyn shares her nostalgic tracks and looks back at her career.
Guest:

Robyn Sinclair

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Sarah Pennells (1)

Ask Sarah: Making Money from Your Hobby

Sarah Pennells (1)
Original Broadcast:

Ask Sarah

Ask Sarah: Making Money from Your Hobby
Ever thought of turning your hobby into your dream job? From baking to arts and crafts, Sarah Pennells looks at what financial aspects one should consider when thinking of setting up a business. Kerry Ann Duffy, a photographer specialising in weddings and portraits, Bethany Armitage, from Make it Betty, and Helen Reed, founder of The Wool Kitchen, share their stories on how they set up their businesses. The guests explain what financial support they received and how they made their way into their dream career.
Guests:

Kerry Ann Duffy, Bethany Armitage, Helen Reed

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Sarah Pennells (1)

Women And Money: Choosing a Private Pension

Sarah Pennells (1)
Original Broadcast:

Women & Money

Women And Money: Choosing a Private Pension
If you're close to retirement, or thinking of setting up a pension pot, where do you start when it comes to choosing a private pension? Lorna Blythe, from Royal London, explains to Sarah Pennells what pensions are and how they work; Danisha Chada, a chartered and certified financial planner with Smith and Williamson, looks at how much help could a pension company give to its individual customers, Alan Chan, from IFS Wealth and Pensions, explains what the first steps are when taking out a pension for the first time.
Guests:

Lorna Blythe, Danisha Chada, Alan Chan

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Sue Dougan

Share Food with Sainsbury's Magazine: Episode Four

Sue Dougan
Original Broadcast:

Share Food with Sainsbury's Magazine

Share Food with Sainsbury's Magazine: Episode Four
Sue Dougan and Helena Lang, Editor-in-Chief for Sainsbury's Magazine, have a varied line up of guests this week. They start off by speaking to Rebecca Dunphy, from Spit and Sniff, about exciting new wines you can include in your meals; food and travel writer Katy Salter tells us what ingredients to bring back in your suitcase when you go on holiday; nutritionist and former model Rosemary Ferguson talks about the benefits of juicing, despite some health benefits and Catherine Hanly, founder of Hot Dinners, tells us about London's exciting new restaurants.
Guests:

Helena Lang, Rebecca Dunphy, Katy Salter, Rosemary Ferguson, Catherine Hanly

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Nick Peters

Shop Floor: Marxist Capitalism, Discontented workers, The 30 Minute Meeting and Culture Hacking

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: Marxist Capitalism, Discontented workers, The 30 Minute Meeting and Culture Hacking
On Shop Floor, with the Inspirational Development Group, Nick Peters speaks to Simon Biltcliffe who runs his company, Webmart, on the principles of Marxism and Capitalism combined. Nick also discusses with Nadim Choudhury, Head of Career Development at the Institute of Financial Services University College, the latest CIPD report on job satisfaction. Peter Bregman, CEO of Bregman Partners in New York, explains how to get more out of your day, while Daniele Fiandaca, Co-Founder of Creative Social, discusses his recent article on creative and time-saving ways to make your business and workers more efficient.
Guests:

Simon Biltcliffe, Nadim Choudhury, Peter Bregman, Daniele Fiandaca

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In partnership with

Inspirational Development Group
Linda Lewis (1)

Company Casebook: Armadillo Lighting

Linda Lewis (1)
Original Broadcast:

Company Casebook

Company Casebook: Armadillo Lighting
Linda Lewis meets David Bide and the team behind Armadillo Lighting, who are specialists in industrial lighting. For two decades they've been illuminating big venues from football stadiums to hospitals. The team also discuss with Linda how LED lighting has been opening up even more possibilities for innovative design on large projects.
Guest:

David Bide

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Linda Lewis (1)

Company Casebook: Veevers Carter

Linda Lewis (1)
Original Broadcast:

Company Casebook

Company Casebook: Veevers Carter
Veevers Carter are one of the top floristry design firms in the country, providing huge displays for big ticket corporate events, including the Chelsea Flower Show. Linda Lewis meets the founder Ming Veevers Carter and her husband Mark Beever, who also runs the sister company Event Concept, at their warehouse in South London. The firm have built up a formidable reputation, and a multimillion pound turnover, producing bigger and more complicated floral and architectural artistry for large corporate events at the Natural History Museum, the V&A and various celebrity clients.
Guests:

Ming Veevers Carter, Mark Beever

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Nick Peters

Marketing Watch: Marketing and Brand Transparency

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Marketing and Brand Transparency
Nick Peters speaks to Debbie Morrison of ISBA, which represents British advertisers, about how advertising agencies must be much more transparent in their dealings with brands. Nick also discusses with Ian Barber, of Advertising Association, that the industry needs to persuade society of the value advertising delivers, to counter growing public and political mistrust. While, Marketing Week Magazine journalist, Mindi Chahal looks at the reasons why UK companies lag behind their US counterparts when it comes to customer service.
Guests:

Debbie Morrison, Ian Barber, Mindi Chahal

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Sue Dougan

Track Record: Sacha Romanovitch

Sue Dougan
Original Broadcast:

Track Record

Track Record: Sacha Romanovitch
Sacha Romanovitch joins Sue Dougan for this week's Track Record. As the first female CEO of Grant Thornton, Sacha looks back at her career and explains why her family values are so important and keep her grounded in her work life. She talks to Sue about her favourite songs that paved her career path.
Guest:

Sacha Romanovitch

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