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Nick Peters

Marketing Watch: Brands' Olympic return and the demise of Gawker

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Brands' Olympic return and the demise of Gawker
Nick talks to Gareth Davies, head of digital and insight at PR firm Waggener Edstrom, about the campaigns of the various sponsors who had spent billions for the rights to be associated with the Rio Olympics to see who had won gold, silver, bronze or were just also rans. He also talks to Colin Williamson, media consultant, about the demise of Gawker, arguably the rudest, most fearless news site on the Internet, and why the rest of the media should pay attention to its story.
Guests:

Gareth Davies, Colin Williamson

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Nick Peters

Marketing Watch: Breakdown of trust in brands and the benefits for Olympic sponsors

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Breakdown of trust in brands and the benefits for Olympic sponsors
Nick talks to Debbie about the breakdown in trust between brands, agencies and consumers identified in a new documentary by Campaign. Do brands feel they’ve ceded too much power to budgets and agencies, and are now trying to get it back? Adrian joins Nick from Rio to talk about the ways in which brands benefit from the huge sums they pay to be associated with the games. And Rita Lobo tries to claim her free Uber ice cream…with mixed success.
Guests:

Debbie Morrison, Adrian Day

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Nick Peters

Marketing Watch: Kevin Roberts furore and Rajar

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Kevin Roberts furore and Rajar
This week Nick Peters looks at the controversy caused by former executive chairman of Saatchi and Saatchi, Kevin Roberts, following his comments on gender imbalance and talks to Ali Hanan, founder of Creative Equals. He also analyses this week's Rajar figures with Adam Bowie.
Guests:

Adam Bowie, Ali Hanan

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Nick Peters

Marketing Watch: RAJAR

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: RAJAR
With the recent publication of RAJAR's listening figures for radio in the UK, Nick decides to look at how the industry is doing as a whole. To help Nick go through the data, he is joined by radio industry consultant Adam Bowie, who gives Nick the latest on the current state of radio in the UK.
Guest:

Adam Bowie

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Nick Peters

Marketing Watch: Verizon buys Yahoo, Vine, Olympics branding and loyalty schemes revisited

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Verizon buys Yahoo, Vine, Olympics branding and loyalty schemes revisited
Nick talks to Sarah Vizard, news editor of Marketing Week, on Verizon's acquistion of Yahoo, looks at the decline of micro video service Vine, Olympics branding and talks to Richard Anson, founder of customer review site Reevoo, on customer loyalty schemes.
Guests:

Sarah Vizard, Richard Anson

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Nick Peters

Marketing Watch: Why brands need video, and eradicating those business cliches

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Why brands need video, and eradicating those business cliches
Nicola Mendelsohn, vice president for Facebook EMEA, said last week video content on Facebook is growing more quickly than the company ever anticipated – in one year, video views on Facebook have gone from one billion to 8 billion. And what goes for ordinary people goes double for brands. Nick discusses this with Moz, whose company offers brands and publishers their own video feeds. Plus, have you ever sat in business meetings playing BS Bingo? Ticking off all the clichés your colleagues around you are using? Hamish Thompson created the prbuzzsaw.com web site, where PRs can paste their copy and get it scanned for BS PR buzzwords.
Guests:

Moz Dee, Hamish Thompson

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Nick Peters

Shop Floor: Companies losing their moral compass, executive pay, On the Go Economy and unhappy employees

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: Companies losing their moral compass, executive pay, On the Go Economy and unhappy employees
Have businesses lost their moral compass? Nick ponders this with Charles Wookey, CEO of the Blueprint for Business organisation. He also talks to Ben Chu of the Independent about executive pay levels when business is going badly, and about Instanity, a phenomenon identified by expenses management company Concur, affecting those living in the so-called On the Go Economy.
Guests:

Charles Wookey, Ben Chu, Chris Baker, Jimmy Gordon

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In partnership with

Inspirational Development Group
Nick Peters

Shop Floor: Employee Engagement, post-Brexit business ethics and charitable individuals

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: Employee Engagement, post-Brexit business ethics and charitable individuals
Nick talks to Richard Mackinnon about his report, Evidence Matters…Employee Engagement, the Emperor’s New Clothes?, and why it’s important to engage employees to create greater productivity, and whether this works, Tomorrow's Company about business ethics and visits two very charitable individuals in Bognor Regis.
Guests:

Richard Mackinnon, Laurie Fitzjohn-Sykes, Danny Dawes, Samantha Staniforth

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In partnership with

IDG
Nick Peters

Shop Floor: The gender pay gap, employment rights post Brexit and Theresa May's small business commissioner

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: The gender pay gap, employment rights post Brexit and Theresa May's small business commissioner
The CMI says the gender pay gap is still at 23%, with the gap becoming worse as women progress through their careers. Nick discusses whether the headline figure of 23% disguises a very complicated picture. And what can and should smaller businesses be doing to generate a more even playing field between the sexes, both in terms of pay and promotion? Plus, what about Theresa May's small business commissioner, and what will happen to UK employment rights following Brexit?
Guests:

Petra Wilton, Alan Price, Beverley Sunderland, Dafydd Llewellyen

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In partnership with

IDG
Nick Peters

Shop Floor: How to cope with boring jobs, Olympic love from the TUC and mental health at work

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: How to cope with boring jobs, Olympic love from the TUC and mental health at work
Nick talks to Anthony Hughes a director of the recruitment specialists Coburg Banks about boring jobs and how to cope with one, Dutchmen Pim Demorree and Jos Minaar whose mission is to make work fun, and Paul Sellers, the TUC’s Pay Policy Officer, about workers watching the Olympics. Plus, he speaks to Rachel Suff, Employment Relations Advisor at the CIPD, about its report which suggests little progress is being made to tackle mental health issues in the workplace.
Guests:

Anthony Hughes, Pim Demorree, Paul Sellers, Rachel Suff

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In partnership with

Inspirational Development Group

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