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Nick Peters

Marketing Watch: Alitalia's Re-Brand

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Alitalia's Re-Brand
Nick Peters speaks to Dilesh Bhimjiani, Co-Founder of Viva, about Alitalia's re-branding strategy- 'Made of Italy'- and why, after years of decline, this is the company's first step towards financial recovery. Nick also looks at the marketing phenomenon of the Smiley with Matt Winton, Marketing Director of the Smiley Company.
Guests:

Dilesh Bhimjiani, Matt Winton

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Nick Peters

Marketing Watch: Loyalty Cards, Brexit and Pokemon Go

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Loyalty Cards, Brexit and Pokemon Go
Ben Pask of Rare Consulting talks about their report which says that the vast majority of loyalty schemes companies deploy in order to attract and hold onto customers just don’t work. Nigel Clarkson, MD of Yahoo UK on what the likely impact of Brexit will be on marketing and advertising…and on the global phenomenon that is Pokemon Go.
Guests:

Ben Pask, Nigel Clarkson

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Nick Peters

Marketing Watch: The PR Behind Brexit

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: The PR Behind Brexit
Ever since the referendum result was announced, there has a been a firestorm of recrimination about the lies and half-truths that both sides told. Nick Peters and Danny Rogers, Editor in Chief at PR Week and Group Editor in Chief at The Brand Republic Group, discuss what the EU Referendum campaign means from a PR expert’s perspective. Danny also compares one of the PR strategies used in the 2015 general election, the fear of change, and how this same approach achieved very different results in the referendum. Nick also looks at artisan craft-based advertising with copy writing expert Nick Parker and John Donovan of GumGum.
Guest:

Danny Rogers

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Nick Peters

Marketing Watch: YouTube takes on TV ads

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: YouTube takes on TV ads
This week Nick Peters finds out how the TV industry reacted last year when YouTube pitched itself to brands as a legitimate alternative for their ad spend to conventional TV. Now the row has escalated: the online video service is suggesting brands should switch 24% of their TV spend to YouTube. Nick is also tackling one of the biggest questions facing online news media: how to generate revenue from news.
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Nick Peters

Shop Floor: Apprentices, preparing workers for retirement, social business networking

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: Apprentices, preparing workers for retirement, social business networking
This week Shop Floor, in association with the Inspirational Development Group, talks to the creator of ecademy, the precursor to LinkedIn. Nick will also be looking at the 'image problem' of apprenticeships and how to prepare older workers for retirement.
Guests:

Andrew Mackenzie;, Dr Matt Flynn;, Penny Power

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Inspirational Development Group
Nick Peters

Shop Floor: Bullying at Work, Emails and Productivity and Why did Microsoft buy LinkedIn?

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: Bullying at Work, Emails and Productivity and Why did Microsoft buy LinkedIn?
On this week's Shop Floor, with the Inspirational Development Group, Nick Peters looks at bullying at work with Joeli Brearley, founder of Pregnant Then Screwed, who provide support and advice for women who have been badly treated at work either on returning from maternity leave, or when announcing their pregnancy. Beverley Sunderland, from Crossland Employment Solicitors, debates whether managers are armed with the right tools to deal with cases of bullying. Professor Sir Cary Cooper, of the Manchester Business School and the CIPD, explains how emails can affect our productivity and well-being, while Barry Dudley, of Green Square, discusses the Microsoft's recent purchase of LinkedIn.
Guests:

Joeli Brearley, Beverley Sunderland, Professor Sir Cary Cooper, Barry Dudley

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Inspirational Development Group
Nick Peters

Shop Floor: Company Culture, Workers on Boards, Crime in the Workplace and the Economy of Hours

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: Company Culture, Workers on Boards, Crime in the Workplace and the Economy of Hours
With the Sports Direct report from the House select committee out this week, Nick talks company culture…and the imperative for a new way to do business. Plus, the effectiveness of worker representation on boards, crime in the workplace and the economy of hours…a new means of money-free trade and barter.
Guests:

Peter Montagnon, Martin Warren, David Kearns, Sarah Henderson

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Nick Peters

Shop Floor: The Effect of Brexit on HR and Microbusinesses, the Importance of Business Communities and Men's Mental Health

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: The Effect of Brexit on HR and Microbusinesses, the Importance of Business Communities and Men's Mental Health
On Shop Floor, in association with the Inspirational Development Group, Nick Peters analyses the effect of Brexit on Microbusinesses with Tony Robinson OBE in this time of uncertainty. Kate Jacobs, Editor of HR Magazine, explains how HR departments can provide a vital role in leadership for businesses in the post-Brexit climate. Despite these unsteady times Charlotte Cassedanne, Communications Manager at Power to Change, says Business Communities can unite others and have a positive impact on local people. Charlotte Hollins, who runs the community business Fordhall Farm, explains the story behind the farm and the financial obstacles she had to face to make the it a success. Finally, Kirsten Samuel, Managing Director of Kamwell, highlights the impact of men's mental health problems, particularly suicide, on businesses.
Guests:

Tony Robinson OBE, Charlotte Cassedanne, Charlotte Hollins, Kirsten Samuel

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Inspirational Development Group
Nick Peters

Shop Floor: Presenteeism, Grit and Employee Value Proposition

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: Presenteeism, Grit and Employee Value Proposition
On this week's Shop Floor, in association with the Inspirational Development Group, Nick Peters looks at presenteeism- people who turn up to work but are not fully engaged in their tasks- with Professor Derek Mowbray of the Management Advisory Service. Michelle McQuaid, psychologist and writer, explores the concept of grit and how it can be applied to the workplace; meanwhile Tony Nevin, Director of Employee Benefits at Mazars, discusses how the Employee Value Proposition can be used as a tool to recruit new talent in businesses. Craig Preston, Managing Director at IDG, expresses his opinions on Brexit and looks over the some of the topics that were covered on the programme this month.
Guests:

Professor Derek Mowbray, Michelle McQuaid, Tony Nevin, Craig Preston

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In partnership with

Inspirational Development Group
Nick Peters

Shop Floor: Short-termism, employee ownership and Public trust in businesses post-Brexit

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: Short-termism, employee ownership and Public trust in businesses post-Brexit
This week, we’ve heard all about short-termism among companies; but what about employees? Nick Peters finds out with Kate Cooper from the Institute of Leadership and Management. Nick learns about why employee ownership is a great way for owners of a successful business to realise some of their investment but stay involved, and produce a massive boost to workforce morale. with Simon Mounsey from Agilisys. Nick and Alan Leaman, CEO at Management Consultancies Association, discuss public trust in business and politics post-Brexit. And have you ever wondered about the job of comments moderator on a web site? Nick finds out how it’s done from Arax Poshtvar is a member of the comments moderation team at the Guardian.
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In partnership with

Inspirational Development Group

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