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Nick Peters

Marketing Watch with Nick Peters May 29 2016

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch with Nick Peters May 29 2016
The scandal hit Co-op has come back from the brink of disaster and is now rebranding itself for a brighter future – by reviving the old blue Co-op logo and focusing increasingly on serving its membership with dividends and lower prices. Nick talks to Campaign’s Simon Gwynn. The Radiocentre, which beats the drum on behalf of the commercial radio industry, has launched a bold and imaginative ad campaign that directs specially-composed songs at senior marketers in companies like Unilever and John Lewis. Nick talks to client director at the Radiocentre, Lucy Barrett and to Andy Nairn of the Lucky Generals agency that created the campaign. Andy also talks about the agency’s strategy for success, which includes a contribution from Hollywood legend Jeff Bridges.
Guest:

Simon Gwynn

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Nick Peters

Marketing Watch: Artisan Craft Based Advertising, Iconic Ads and the New Blood Shift

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Artisan Craft Based Advertising, Iconic Ads and the New Blood Shift
Copywriting Expert, Nick Parker, joins Nick Peters explaining the new phenomenon of artisan craft based advertising, questioning why it has become so popular in today's corporate and technology-led society. John Donovan, GumGum's UK Vice President, looks back at some iconic ads of the 70s and 80s and debates how they would perform in today's media environment, while Paul Drake, Director of D&AD, discusses his new scheme, New Blood Shift, which aims to recruit more young people from more diverse backgrounds into the creative industries.
Guests:

Nick Parker, John Donovan, Paul Drake

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Nick Peters

Marketing Watch: Campaign Magazine and Engaging with Consumers

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Campaign Magazine and Engaging with Consumers
How well are marketing and advertising companies responding to calls for them to become more engaged with consumers? Nick Peters discusses the 'age of the consumer' with Chris Daly, Chief Executive of the Chartered Institute of Marketing. He also looks at the merging of Marketing Magazine and Campaign under the one brand, 'Campaign', with Maisie McCabe and Gemma Charles, Joint Deputy Editors at Campaign.
Guests:

Chris Daly, Maisie McCabe, Gemma Charles

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Nick Peters

Marketing Watch: Marketing and Brand Transparency

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Marketing and Brand Transparency
Nick Peters speaks to Debbie Morrison of ISBA, which represents British advertisers, about how advertising agencies must be much more transparent in their dealings with brands. Nick also discusses with Ian Barber, of Advertising Association, that the industry needs to persuade society of the value advertising delivers, to counter growing public and political mistrust. While, Marketing Week Magazine journalist, Mindi Chahal looks at the reasons why UK companies lag behind their US counterparts when it comes to customer service.
Guests:

Debbie Morrison, Ian Barber, Mindi Chahal

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Nick Peters

Morning Money: “Our results show a very significant increase in turnover” – David Massie of Wey Education

Nick Peters
Original Broadcast:

Morning Money at 7:00

Morning Money: “Our results show a very significant increase in turnover” – David Massie of Wey Education
Wey Education is an education group operating the UK's only online fee-paying secondary school, "InterHigh”. And on the day of its unaudited interim results for the six months to February 2016, the company’s Chairman, David Massie, joined Nick Peters and Louise Cooper to discuss their performance.
Guests:

Louise Cooper, David Massie

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Nick Peters

Morning Money: Last day for New Day – Bob Satchwell of The Society of Editors discusses the newspaper’s demise

Nick Peters
Original Broadcast:

Morning Money at 7:00

Morning Money: Last day for New Day – Bob Satchwell of The Society of Editors discusses the newspaper’s demise
Bob Satchwell, Executive Director at The Society of Editors, discussed the demise of The New Day newspaper, which is publishing its last edition. Bob looks at why it failed, what it said and how audiences have changed. There’s also a look at why the ‘I’ newspaper has worked, despite only coming into circulation in recent years.
Guests:

Sara Sjölin, Bob Satchwell

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Nick Peters

Morning Money: The UK elections, a Turkish crisis & a Spanish election date

Nick Peters
Original Broadcast:

Morning Money at 8:00

Morning Money: The UK elections, a Turkish crisis & a Spanish election date
Ryan Heath, Senior EU Correspondent and Associate Editor at Politico Europe, discussed the UK elections and the crisis in Turkey after the country's Prime Minister, Ahmet Davutoglu, said he will stand down. What will this mean for the EU - Turkish migrant deal? Ryan also touched on the Spanish elections, which has been confirmed for June 26.
Guest:

Ryan Heath

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Nick Peters

Shop Floor: Marxist Capitalism, Discontented workers, The 30 Minute Meeting and Culture Hacking

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: Marxist Capitalism, Discontented workers, The 30 Minute Meeting and Culture Hacking
On Shop Floor, with the Inspirational Development Group, Nick Peters speaks to Simon Biltcliffe who runs his company, Webmart, on the principles of Marxism and Capitalism combined. Nick also discusses with Nadim Choudhury, Head of Career Development at the Institute of Financial Services University College, the latest CIPD report on job satisfaction. Peter Bregman, CEO of Bregman Partners in New York, explains how to get more out of your day, while Daniele Fiandaca, Co-Founder of Creative Social, discusses his recent article on creative and time-saving ways to make your business and workers more efficient.
Guests:

Simon Biltcliffe, Nadim Choudhury, Peter Bregman, Daniele Fiandaca

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In partnership with

Inspirational Development Group
Nick Peters

Shop Floor: Queen Elizabeth Prize for Engineering, Unnecessary Admin and Working Environments

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: Queen Elizabeth Prize for Engineering, Unnecessary Admin and Working Environments
Shop Floor, in association with the Inspirational Development Group, opens with an insight into the Queen Elizabeth Prize for Engineering. Lord John Browne, QE Prize Trustees and former Chief Executive of BP, explains what the award represents for the profession and why there needs to be a social change to encourage children to become engineers. Neil Pickering, Industry and Customer Insight Manager at Kronos, analyses how British businesses can avoid wasting over £60 billion a year on unnecessary admin, while Leeson Medhurst, Head of Workplace Consultancy at 360 Workplace, explains why office space can affect a company's productivity.
Guests:

Lord John Browne, Neil Pickering, Paul Jackson, Leeson Medhurst

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In partnership with

Inspirational Development Group
Nick Peters

Shop Floor: School of Hard Knocks, Inclusive Leadership and HR

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: School of Hard Knocks, Inclusive Leadership and HR
On this week's Shop Floor, in partnership with the Inspirational Development Group, Ken Cowen, founder of the charity The School of Hard Knocks, explains how young men and women who have been neglected by society are given a chance to regain esteem and drive, to help them get a job. Nick Peters discusses the importance of Inclusive Leadership, a new Inspirational Development Group workshop, with Senior IDG Consultant, Johanne Malin. Paul Harris, Co-Founder of Bright HR, explains why many HR policies are not beneficial to employees; and Katie Jacobs, Editor of HR Magazine, looks back at the evolution of HR and the publication in the last 25 years.
Guests:

Ken Cowen, Johanne Malin, Paul Harris, Katie Jacobs

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In partnership with

Inspirational Development Group

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