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Nick Peters

Marketing Watch: Advertising Week Europe

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Advertising Week Europe
Nick Peters bring you Marketing Watch from Advertising Week Europe in London. Nick looks at the highlights of the biggest marketing and advertising event with Maisie McCabe, deputy editor of Campaign Magazine; the changes in the industry with Kathleen Saxton, Founder & CEO at The Lighthouse Company and Co-Producer of Advertising Week Europe; and whether this should be a cause of concern with Pippa Glucklich, the CEO Starcom Mediavest. He is also joined by Michael Litman CEO Burst Insights.
Guests:

Kathleen Saxton, Michael Litman, Pippa Glucklich, Maisie McCabe

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Nick Peters

Marketing Watch: Brand Marketing and Advertising

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Brand Marketing and Advertising
This week Nick Peters focuses on advertising and marketing. He speaks to Matt Winton, Head of Marketing at Smiley & Co, on the smiley and how it has developed into a world-famous brand and a cultural icon in the world of technology, fashion and music. Ahead of the fourth annual Advertising Week Europe event this week, Rebecca Eaves, Director at Advertising Week Europe, talks about the current state of advertising and how it’s contributes to the UK and EU economy.
Guests:

Matt Winton, Rebecca Eaves

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Nick Peters

Marketing Watch: Brands and Marketing

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Brands and Marketing
As Apple turns 40 this week, Adrian Day, Independent brand consultant and Associate Consultant for Brand Consultancy, explains to Nick Peters how the brand constantly reinvents itself, while also sticking to core original principals. Adam Reynolds, from Intermarketing Agency, also discusses Donald Trump’s marketing tactics to advertise and promote himself and his campaign during the US election. Finally, Nick speaks to Richard Armstrong, Chief Strategy Officer and Founding Partner of Kameleon, looks at brands and the crossover between branding and advertising in online content and how this could potentially mislead the customers.
Guests:

Adrian Day, Adam Reynolds, Richard Armstrong

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Nick Peters

Marketing Watch: Rebranding and Online Content

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Rebranding and Online Content
This week Nick Peters focuses on rebranding, using Coca Cola as his prime example. He speaks to branding expert Adrian Day on how the adverts for the iconic fizzy drink have completely changed, especially as health campaigns emerged to fight obesity. Nick also analyses how online content has changed for brands and advertisers since the birth of the Internet with Max Tatton-Brown, from Augur. Nick also compares YouTube video campaigns as more powerful advertising tools than TV adverts with Joe Wade, Founder of Don’t Panic and BAFTA-winning filmmaker.
Guests:

Adrian Day, Max Tatton-Brown, Joe Wade

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Nick Peters

Morning Money: How do you put a price on a confusing presidential process?

Nick Peters
Original Broadcast:

Morning Money at 6:00

Morning Money: How do you put a price on a confusing presidential process?
Market analysts are now readying themselves for a showdown between Hillary Clinton and Donald Trump in the presidential elections, and Matt Cox spoke to Colin Cieszynski, Chief Market Analyst at CMC Markets Canada, who explained how to price the battle into the markets.
Guests:

Matt Cox, Colin Cieszynski

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Nick Peters

Shop Floor

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor
This week Nick Peters focuses on pay and productivity on Shop Floor, in association with the IDG. Nick discusses with Ian McVey, UK Manager at Qualtrics, why levels of productivity are so low in the UK. How can companies keep up to date with with performance, happiness and training of their workers? Sussex-based Dinamiks may have the answer as Nick talks to the co-founder Shirley Barnes. He also looks how the National Living Wage with Charles Cotton, Performance and Reward Specialist at CIPD, and how it will affect small businesses and the self-employed with Microbusiness Champion, Tony Robinson OBE. Nick Peters looks back at some of the issues covered on the show with Lance Gerrard-Wright from IDG.
Guests:

Shirley Barnes, Charles Cotton, Tony Robinson OBE, Ian McVey

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In partnership with

IDG
Nick Peters

Shop Floor

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor
In this week's programme, in association with IDG, Nick Peters looks at HR strategies that reward their staff with Ailsa Suttie, Operations Director at CSMA Club, who managed to bring a new and fresh approach to help its workers. Nick Howard, Executive Director at Edelman ENGAGE, explains the lack of trust between staff and their leaders and how the latter can build trust with their workers. Nick also speaks to Scott Stirrett, Executive Director and founder of Venture for Canada, a company that recruits and trains young graduates in start-up businesses. In contrast Andrew MacKensie, Policy and Research Manager at Reed in Partnership discusses their recent report, "Too Poor to Work", which looks at the cost of finding and sustaining work for the long-term unemployed in the UK.
Guests:

Ailsa Suttie, Nick Howard, Scott Stirrett, Andrew MacKensie

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In partnership with

IDG
Nick Peters

Shop Floor: Business and Middle Management

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: Business and Middle Management
This week's Shop Floor, in association with the Inspirational Development Group, focuses on the expanding world of business and how it affects its employees. Nick Peters also looks at the pressures of middle management and why BAME workers with degrees are more likely to be unemployed than white workers. Nick is joined by Douglas Rushkoff, Professor of Media Theory and Digital Economics at City University New York; Penny de Valk, Managing Director Penna Talent Practice; Natasha Owusu, from the TUC, and Maxine Hurley, Member Engagement Manager at ENEI.
Guests:

Douglas Rushkoff, Penny de Valk, Natasha Owusu, Maxine Hurley

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In partnership with

IDG
Nick Peters

Shop Floor: CV's and Networking

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: CV's and Networking
This week Shop Floor, in association with the Inspirational Development Group, discusses the importance of a CV in the recruitment process with Darren Harlock, who runs a new recruitment company based on technology. The company, Covocate, ran experiment with CVs a few weeks ago and demonstrated that we may need to find an alternative to it. Nick Peters also speaks with Roger Gorman, a technologist and entrepreneur who is making significant waves in the HR technology sector with his ProFinda service- a revolution in resourcing.
Guests:

Darren Harlock, Roger Gorman, Lisa Unwin, Johanne Malin

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In partnership with

IDG
Nick Peters

Shop Floor: Leadership and Royal Military Academy at Sandhurst

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: Leadership and Royal Military Academy at Sandhurst
This week Nick Peters visited Sandhurst where Shop Floor partners, the Inspirational Development Group, bring clients to the Academy to delve into their exclusive relationship with the Military Academy. Major General Paul Nanson explains how trainees are carefully selected and bring out their leadership potential; while Lieutenant Colonel Lucy Giles talks about the changes of the role of women cadets. In the second half of the show, IDG Founder and Chairman Stephen Bennett, explains analyses the role of leadership in the world of business; and Patrick Thomson, Senior Programme Manager at The Centre for Ageing Better, questions whether older workers being pushed out of the workforce.
Guests:

Lucy Giles, Paul Nanson, Stephen Bennett, Patrick Thomson

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In partnership with

IDG

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