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Nigel Cassidy

How to make the perfect TV ad

Nigel Cassidy
Original Broadcast:

Best of Breakfast

How to make the perfect TV ad
Researchers at Rotterdam School of Management, have discovered what in a TV advert triggers people to find the product online. This group was shown the adverts of 11 different adverts, all created for the same brand of pain-relieving muscle and joint gel. Brain scans then revealed that an advert works best when it highlights both a product’s functional benefits and triggers the viewer’s imagination. James Brydges spoke to Linda Couwenberg, who led the research.
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Nigel Cassidy

More than 100 UK companies are exhibiting at the Mobile World Congress in Barcelona

Nigel Cassidy
Original Broadcast:

Best of Breakfast

More than 100 UK companies are exhibiting at the Mobile World Congress in Barcelona
More than 100 UK companies are exhibiting at the Mobile World Congress in Barcelona. Its the world’s largest gathering for the mobile industry and features the latest technology that will become available in the next few years. Salford based MyManu will be showcasing Clik - the world's first wireless earphones with live voice translation into 37 languages. Share radio's James Brydges spoke to Mark Birchall, MD of Tradefair that organises the UK delegation.
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Nigel Cassidy

What are the key issues covered at The UK Northern Powerhouse so far?

Nigel Cassidy
Original Broadcast:

Best of Breakfast

What are the key issues covered at The UK Northern Powerhouse so far?
The UK Northern Powerhouse conference is underway, providing a platform for the players in the Northern Powerhouse to join and discuss the key issues at hand. So what are these keys issues and what has come of the conference so far? To find out more Nigel Cassidy spoke to Grace Blakeley, Researcher at IPPR North and started by asking her who IPPR North are...
Guest:

Grace Blakely

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