Company Casebook: Cauli Rice

Linda Lewis visits the people behind Cauli Rice an innovative range of low carb, low calory rice made from cauliflower which available in supermarkets. About a year ago Gem Misa was one of the finalists slightly nervously lined up to pitch their business idea to Richard Branson in the annual Virgin competition for start-ups and new businesses. An advertising campaign was part of their prize, Cauli Rice got a lot of media attention. And not long afterwards their innovative range of low carb, low calorie rice made from cauliflower was launched in supermarkets and online. Since then, co-founders Gem Misa and her husband Jamie have raised more investment, won more prizes and are already planning various new flavours and business extras, such as a subscription service for people watching their weight who want their low carbs delivered straight to the door in a regular order. With sales soaring, they've also opened an office in Battersea, South London.