Company Casebook: SoundOut

Linda Lewis (1)

Company Casebook: SoundOut

Linda Lewis (1)
Original Broadcast:

Company Casebook

Company Casebook: SoundOut
Linda meets SoundOut, a fascinating firm which uses artificial intelligence and data from their two million plus reviewers to predict which songs will make it as hits. They claim to be able to predict the music charts with 80 per cent accuracy. And now they're branching out into predicting fashion trends and what will sell best in home wear shops as well. They've just launched a crowdfunding campaign to help finance their expansion.

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