Marketing Watch: The Art of Summer, Editorial & Commercial Divide and the Worst Advertising Cliches

Nick Peters

Marketing Watch: The Art of Summer, Editorial & Commercial Divide and the Worst Advertising Cliches

Nick Peters
Original Broadcast:

Marketing Watch on

Marketing Watch: The Art of Summer, Editorial & Commercial Divide and the Worst Advertising Cliches
Nick Peters opens the programme discussing M&S' new summer advert with Brand Consultant Adrian Day, together they look at the company's new approach to recover and grow the M&S clothing brand. Colin Williamson explores how the world of journalist is changing after CityAm's new strategy to tear down the editorial and commercial divide; while Sam Scott, Head of Video at The Drum, explains their latest series, Cliche Killers- a satirical take on the Top 12 cliches in advertising.
Guests:

Adrian Day,Colin Williamson,Sam Scott


Published:

Topics: UK (in Economics); UK (in Investing in Funds); Gadgets & Gizmos (in Technology); Small Businesses (in Entrepreneurs & Business Leaders); Films (in Entertainment / Review)

Strand: Share Sunday


Listen
View all podcasts