Marketing Watch: Artisan Craft Based Advertising, Iconic Ads and the New Blood Shift

Nick Peters

Marketing Watch: Artisan Craft Based Advertising, Iconic Ads and the New Blood Shift

Nick Peters
Original Broadcast:

Marketing Watch on

Marketing Watch: Artisan Craft Based Advertising, Iconic Ads and the New Blood Shift
Copywriting Expert, Nick Parker, joins Nick Peters explaining the new phenomenon of artisan craft based advertising, questioning why it has become so popular in today's corporate and technology-led society. John Donovan, GumGum's UK Vice President, looks back at some iconic ads of the 70s and 80s and debates how they would perform in today's media environment, while Paul Drake, Director of D&AD, discusses his new scheme, New Blood Shift, which aims to recruit more young people from more diverse backgrounds into the creative industries.
Guests:

Nick Parker,John Donovan,Paul Drake

Published:

Topics: UK (in Economics); Corporate Standards, Corporate Social Responsibility (in Ethics & Morality); Profiles (in Entrepreneurs & Business Leaders); Active (in Investing in Funds); Apps, Gadgets & Gizmos, Tablets & Mobile (in Technology); Profiles, Case Studies, Careers (in Work)

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