Marketing Watch: Campaign Magazine and Engaging with Consumers

Nick Peters

Marketing Watch: Campaign Magazine and Engaging with Consumers

Nick Peters
Original Broadcast:

Marketing Watch on

Marketing Watch: Campaign Magazine and Engaging with Consumers
How well are marketing and advertising companies responding to calls for them to become more engaged with consumers? Nick Peters discusses the 'age of the consumer' with Chris Daly, Chief Executive of the Chartered Institute of Marketing. He also looks at the merging of Marketing Magazine and Campaign under the one brand, 'Campaign', with Maisie McCabe and Gemma Charles, Joint Deputy Editors at Campaign.
Guests:

Chris Daly,Maisie McCabe,Gemma Charles

Published:

Topics: UK (in Economics); Profiles, Management, Careers (in Work)

Strand: Share Sunday

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