The Book Review: 'Connect: How Companies that Engage with Society Become More Successful' by John Browne

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Juliette Foster

The Book Review: 'Connect: How Companies that Engage with Society Become More Successful' by John Browne

Juliette Foster
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The Book Review: 'Connect: How Companies that Engage with Society Become More Successful' by John Browne
Share Radio's Book Review: Can society and business exist in a mutually respectful relationship where one side knows where the other is coming from? On the surface, the answer to that question would appear to be "No", since most people believe that companies work to undermine the public interest. Yet there's no denying the fact that business and the public need each other although the challenge is to find a meaningful way of bringing both sides together. Well one man who may have the answer is the peer and former CEO of BP, John Browne, whose new book, "Connect: How Companies Succeed by Engaging Radically with Society", is published in paperback this week. John Browne joined Juliette Foster in the studio.

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Topics: Books (in Entertainment / Review)

Strand: Investment Perspectives

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