What makes for the best Christmas advert?

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Simon Rose

What makes for the best Christmas advert?

Simon Rose
Original Broadcast:

The Share Radio Evening Show

What makes for the best Christmas advert?
M&S has won the prize for the most improved performance of a Christmas advert, according to new research from Kantar TNS. And this is found to be because it is a perfect blend of relevant, emotive and novel. Kantar TNS has revealed for the first time the three measures that really determine whether a campaign will be noticed and remembered by consumers for a long time.
Guest:

Helen Rowe


Published:

Strand: Market Wrap and Evening Show


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